At first, we had young single men do the interviews, but so many of the interviewees gave macho answers that we doubted their reliability.
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After telling Beth that more than three hundred women had worked with me on the marriage research and not one had made the comment she just offered, I apologized. My interviews with single men had shown there were men who would not commit.
Beth was also right when she said that if I could help women identify which men were more likely to commit, I would be performing a real service.
As a reward for her insight, I put her in charge of the project.
My researchers approached this project the same way we had others.
First, Beth reviewed the literature and research we had on file.
With this in mind, I reviewed our interviews with men and women who were planning to marry and videos of two focus groups we had run with single men.
We then broadened the study by surveying and then running focus groups of single men who at that time had no intention of getting married.
He's not a dating expert, nor an advice columnist, psychologist or relationship therapist.
His expertise lies in the field of market research and he applies his scientific skills to educate women with all they need to know about men.