While dating coach businesses often focus on helping clients find healthy relationships, pickup artists traditionally have had a more aggressive philosophy aimed at getting clients to "hook up." Dating coach services can include one-on-one coaching, virtual coaching, seminars, books and other products, says Donovan.
Prices can range from 0 an hour for coaching services to more than ,000 for group learning "boot camps" and other long-term programs.
People who are prepared are more likely to take that action.
And that's what wingmen do for their clients -- prepare them for the moment when it matters." Related: Dating Sites For -- and By -- Entrepreneurs The dating coach market is a mix of multimillion dollar dating businesses and one- or two-person operations that market themselves primarily through word-of-mouth and their websites, says Angel Donovan, a former analyst who co-founded Dating Skills
Among the types of businesses in this market are professional wingmen, dating coaches, relationship advisors, as well as professional pickup artists.
If you've ever seen the 2005 movie , then you probably get the idea.
Actor Will Smith plays Alex "Hitch" Hitchens, who coaches clients on the art of dating.
In the movie, Hitch says: "No matter what, no matter when, no matter who -- any man has a chance to sweep any woman off her feet.
He just needs the right broom." "I couldn't agree more," Edwards says.
Sipping a whiskey on the rocks, Thomas Edwards, 26, listens intently to a man across the bar in Manhattan's bustling Union Square area.
"I have no idea where to meet or even talk to new people," confesses the man, who arranged this private meeting with Edwards. I need help figuring this dating thing out." Dating is something Edwards knows a thing or two about.