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"I mean you walk out your door and there's supermodels walking down the street," she said.

"We're two days in, and we've had over 600 people apply," he said.

Mentoring is currently free, but Hodge envisions monetizing it.

Perhaps mentors will eventually charge for their services, and the website will take a cut.

Hodge is a former nightclub owner from London who is now managing director for Beautiful People.com, a website he took global five years ago.

To become a member of the site, applicants must submit a photo and profile and be voted beautiful enough by a majority of members from the opposite sex. The site now claims over 750,000 members around the world who pay monthly subscriptions that average around $15-$16.

Most members stay for about three months, and Hodge said overall revenue continues to grow.

However, 9 out of 10 applicants to Beautiful are rejected. I see dollar signs just walking out the door," Hodge said.

He's also expanding the brand by hosting special Beautiful People events, where production companies, modeling agencies, and casting directors come looking for talent.

One of the new mentors is 22-year-old model Joslyn Stabile.

She became a member of Beautiful after moving to Los Angeles from Connecticut.

"I just feel like I started off out here very insecure in LA," she said.

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