For Singapore-based Paktor, Indonesia accounts for half its one million active monthly users, and the company is hoping its entry earlier this year into the market of 250 million people will give a strong boost to an already sizeable base of four million registered users.
“In the next three quarters we predict Indonesia will overcome all of [our] other markets,” CEO Joseph Phua told The Wall Street Journal on the sidelines of a recent technology conference.
Paktor, a Tinder-like application that allows users to select a match by swiping left for no and right for yes, is spread across Singapore, Malaysia, Vietnam, Thailand, Taiwan and Indonesia, and it is doubling its numbers each quarter.
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Online and mobile dating services have seen their number of active users skyrocket in Indonesia, a country with a young and increasingly connected population.
But the love affair could hit the rocks as competition grows, say company executives.
Thalib says, have “more money, more expertise, and more technology.” Mobile apps such as Yogrt and Wavoo, which operate similarly to California-based Tinder, could also struggle to compete with that dating app behemoth, so they’ve included services that give them a slight twist.
Yogrt, for example, includes a game that users can play with their matches, while Wavoo has an augmented reality feature that allows users to see other nearby users from a map of their neighborhood.
Jason Lim, Yogrt’s founder, says he’s not worried about competition, calling the potential for the online dating market in Indonesia “very huge.” Mr.
But growing competition and cultural stigmas about casual dating still pose challenges, said Razi Thalib, co-founder of Setipe, which currently has about 300,000 members.
“Eventually everyone in Indonesia still wants to settle down, and I don’t think that’s going to change any time soon,” he said. Thalib, who founded Setipe in late 2013, has focused on matching users for long term relationships – and eventually, marriage.
He says among the couples that have met on Setipe, “five couples have [gotten] engaged, and seven couples have married.” The company will launch an online matching service exclusively for Muslim users later this year, he added.
Setipe hopes the service can help it offset competition from other local sites, as well as localized versions of well-known international ones, such as Ok Cupid and Match.com, which Mr.