English, Arabic, Chinese (simplified), Danish, Dutch, Finnish, French, Romanian, German, Greek, Indonesian, Italian, Japanese, Korean, Norwegian (Bokmål), Polish, Portuguese, Spanish, Swedish, Turkish, Russian The prototype for Snapchat was started by Brown and Spiegel as a project for one of Spiegel's classes at Stanford, where Spiegel was a product design major.
Beginning under the name "Picaboo", the idea was for users to communicate using images that were explicitly short-lived.
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The application was relaunched two months later under the name Snapchat.
Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music.
Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented.
71% of users surveyed said that they preferred the app for its chat, messaging, and imaging services, versus 5% who almost exclusively chose the various events, brand features, and celebrity content on a daily basis.
24% responded that they accessed all features equally.
However, about three quarters of those surveyed were also familiar with the brand content and had a favorable opinion of those areas.
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures app to Evan Spiegel because Spiegel had prior business experience.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, straight through the initial product release, until Spiegel and Murphy decided to deny Brown further access a few weeks before relaunching the app as Snapchat.
On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to sell any former stake he'd had in the original product.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the company.