"It's a tough business model, because most of the people that knock on the door don't get in." A new way to join the 'Mile High Club,' for a fee So now he's created a mentoring program cheekily called "Adopt an Ugly Person." In the new program, Beautiful People members ranging from stylists to therapists volunteer to coach applicants on how to be more, well, beautiful.
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"I mean you walk out your door and there's supermodels walking down the street," she said.
"I'm not used to that, and so I was definitely intimidated." She joined the website and has since dated two men there.
Beautiful People-hosted events have also gotten her leads on acting and modeling jobs.
Hodge is a former nightclub owner from London who is now managing director for Beautiful People.com, a website he took global five years ago.
To become a member of the site, applicants must submit a photo and profile and be voted beautiful enough by a majority of members from the opposite sex. The site now claims over 750,000 members around the world who pay monthly subscriptions that average around $15-$16.
Most members stay for about three months, and Hodge said overall revenue continues to grow.
However, 9 out of 10 applicants to Beautiful are rejected. I see dollar signs just walking out the door," Hodge said.
He's also expanding the brand by hosting special Beautiful People events, where production companies, modeling agencies, and casting directors come looking for talent.
One of the new mentors is 22-year-old model Joslyn Stabile.