On Thursday, August 28th Classical KUSC moved up the dial in Santa Barbara to 93.7 FM.
When I first moved back to the United States after living in post-revolutionary Egypt while I did economic development work, I decided to give online dating a try.
Within a day of setting up my OK Cupid account, there were dozens of lazy and creepy messages from desperate guys.
There were a handful of really nice and thoughtful guys I went on dates with too, though.
After a few weeks, I started to realize the parallel between online dating and sales.
The guys with the best approaches had similar strategies and "game" to some of the best salespeople, while the worst messages reminded me of really bad spammy cold emails I had received before.
This is what my online dating experience taught me about sales: Just like some people are more attractive than others, some products and services are also more naturally appealing to buyers than others.
How "unsexy" or "sexy" a product or service is will determine how easy or hard it is for the salesperson to sell it.
However, the best "inside" (remote) salespeople are the ones who can craft thoughtful messages that stand out in our inboxes and our minds.
Whether you're online dating or trying to decide on which vendor to buy a product from, you won't pay much attention to the 50 messages that look and sound identical because you're overwhelmed and can't easily differentiate them.
That's why copying cheap tactics that everyone else's using doesn't work very well, since everyone else is already using them.
Instead, you want to be the person who writes something that sounds original and unique.