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The first and most important question with any analytics tool is what exactly you should track.
While you would need to see into the future to know every metric you’ll ever need, there are some clear must-have measures that will provide a very solid starting point.
Generally, these basic metrics can be placed in three broad categories: Acquisition, Monetization, and Engagement.
This featured guest article by Christian Thurau on game metrics, from essential to advanced, and their value in game development.
Christian has a Ph D in data mining and machine learning, and he is the CTO of Game Analytics, one of the latest Unity official Asset Store Service Partners.
Facts about Christian: Favorite games: Old-school shooters, mostly Quake 1, Team Fortress, and Bioshock Favorite GA tool: Heatmaps Favorite metric: Playtime Analytics has become a much-discussed topic in game development in recent years, not only for F2P but across the entire industry.
While it is still creativity, intuition, and experience that matter most in creating successful games, statistics on games and players have become an integral part of game development.
Unfortunately, analytics have become somewhat notorious as tools for monetization, used to influence player behavior to maximize revenue.